SHOULD WE GIVE UP ON SOCIAL MEDIA?

SHOULD WE GIVE UP ON SOCIAL MEDIA?

The question came into my mind just now when reading some words written in 1944 from a Nazi prison by Dietrich Bonhoeffer:

“Where self-respect is abandoned, where the feeling for human quality and the power of reserve decay, chaos is at the door.  Where impudence is tolerated for the sake of material comfort, self-respect is abandoned, the flood-gates are opened … That is a crime against humanity. In other ages it may have been the duty of Christians to champion the equality of all men.  Our duty today, however, is passionately to defend the sense of reserve between man and man …

We are witnessing the levelling down of all ranks of society, but at the same time we are watching the birth of a new sense of nobility, which is binding together a circle of men from all previous classes of society … It demands a recovery of a lost sense of quality and of a social order based on quality.  Quality is the bitterest enemy of conceit in all its forms.

Socially it implies the cessation of all place-hunting, of the cult of the ‘star’, an open eye both upwards and downwards, especially in the choice of one’s more intimate friends, and pleasure in private life as well as courage to enter public life.

Culturally it means a return from the newspaper and radio to the book, from feverish activity to unhurried leisure, from dissipation to recollection, from sensationalism to reflection, from virtuosity to art, from snobbery to modesty, from extravagance to moderation.

Quantities are competitive; qualities complementary.”

To assert the importance of quality at a time when the Nazis were indeed levelling down was brave, though less so than Bonhoeffer’s conspiracy to kill Hitler, which led to him being hanged just before the Nazi regime collapsed, two weeks before his concentration camp was liberated by American troops.

But I think this hymn to Quality is timely.  As we look around the media today, as we take the temper in political and social matters, do we see the worship of quantity or of quality?  Do we see relentless personal competition and the descent to the lowest common denominator, or the elevation of complementary qualities?  Do we see the wish to celebrate quality, or the desire to silence those who do not agree with us?  Are our social dealings increasingly friendly and, in the good sense, discriminating, or are they increasingly bad-tempered and disrespectful?  Do we seek to pursue private quality, or public discord?

As that person of quality, Peter Drucker, would say, To ask these questions is to answer them.

There are, of course, honourable exceptions, but the direction of traffic is unmistakable.  Differences of opinion should be exercised with respect for other points of view.  The truth is multi-faceted and the way towards truth is through calm reflection and debate, not by silencing opponents.

Sadly, I think it’s likely that social media – what one might perhaps term antisocial media – have exacerbated divisions and intolerance.  It is rarely the pursuit of quality and open-minded enquiry.  No doubt social media are not solely responsible for the eclipse of quality, and there are nuggets of gold amongst the flood of dross.  But if we ask ourselves whether we would not be better off without Twitter or Facebook, I know my reply.  The cessation of low-quality propaganda and personal insults would have a purifying effect on the air we breathe.

Here are some hypotheses that might be generated on the subject by the 80/20 principle:

  • The large majority of “stuff” published on social media is of little or negative value
  • We should be more sparing in what we publish and read
  • Rather than try to maximize our output, we should restrict it to only our higher-quality thoughts and images
  • Rather than try to maximize our number of followers, we should try to maximize their quality
  • We should strive to drive out all abusive and disrespectful posts, treating them with what the twentieth-century Labour politician, George Brown, called “a complete ignoral.” Ignore, remove, block, but do not retaliate in kind.
  • Less is always more
  • We should consider removing ourselves entirely from a polluted medium.

In keeping with my new resolution, here endeth this post.

The extracts are taken from the Fontana books 1959 edition of Letters & Papers from Prison, pages 143-144, which I’m pleased to say is still in print and inexpensive.  Highly recommended.  I bought the book in Cambridge, England, on July 25, 1967 for three shillings and sixpence.

 

4 Responses to “SHOULD WE GIVE UP ON SOCIAL MEDIA?”

  1. Ahmed Al-Fayyadh says:

    Thank you, I was asking this question for two years, now you answered me and what an amazing way to understand how to deal with your intention to leave social media, but then you realize that there are many good and useful things you can find in social media, specially when you look for quality of contents. Thank you again

  2. Dear Richard,

    Your list of hypotheses should constitute the guiding principles for any astute marketer. I will certainly be printing it out and keeping the list in view on my work desk to ensure that my marketing activities resonate with these principles.

  3. This is so timely, and profoundly helpful. Personally I’m seeing a trend that people I come across who are greatly productive, making an impact for good in the world, and whose characters are attractive, have almost all “quit social media” or never joined it. Being too deeply involved in the pseudo-community of the online world seems to have a de-humanising effect as we just aren’t built for communities which are so broad and shallow. Putting the focus back on quality as Bonhoeffer puts it is a brilliantly succinct way to cut through the unhelpful trends.

  4. The true human values do not change with time. Honor, goodness, courage, they apply to both men and women. And they have always been rare.

    Sadly, those qualities are not fashionable today and are discounted. The truth, however, is that to be good, courageous and honorable is the highest expression of being human. And a clear sign of the nobility of the soul that is lit by such traits.

Leave a Reply

Your email address will not be published. Required fields are marked *