Richard

SIMPLIFY SIMPLIFIED

SIMPLIFY SIMPLIFIED

I’ve just received copies of a new pocket edition of Simplify by Greg Lockwood and myself.  It comes in a fetching green cover and naturally I started re-reading my own book.  For those of you who want the essence of the book in a few words, here are the relevant extracts, slightly modified to make the message even simpler. Key Points from Part One There are two reliable strategies for...

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THE BRUTAL SIMPLICITY QUIZ

THE BRUTAL SIMPLICITY QUIZ

This week I was reviewing some of the simplest and most useful breakthroughs in business thinking. Then this morning I happened to pick up a beautiful book called Brutal Simplicity of Thought written in 2011 by Maurice Saatchi, the thinking person’s advertising guru.  It’s really a long list of brutally simple breakthroughs, with one page of a few words, and the opposite page a simple...

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AMAZON & AIRBNB – CONTRASTING ATTITUDES TO CUSTOMERS

AMAZON & AIRBNB – CONTRASTING ATTITUDES TO CUSTOMERS

Amazon has always had exceptional aspirations about customers, which marks it out from that of ninety-nine percent of companies, which if they are honest regard customers as a necessary evil – a damn nuisance, always expecting the earth, and not appreciating the niceties of company policies and procedures which sometimes get in the way of decent customer service. “One thing I love about...

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TO KNOW WHAT YOU THINK, LOOK AT WHAT YOU DO!

TO KNOW WHAT YOU THINK, LOOK AT WHAT YOU DO!

When I was coming back from Cape Town to Europe in April I browsed, as I always do, in an airport bookshop, and picked up Jordon B Peterson’s tome 12 Rules for Life.  It wasn’t what I expected. The book’s back cover prejudiced me against it: “He is becoming the closest that academia has to a rock star.”  When I saw Prof Peterson on a TV clip talking about gambling terminals in betting...

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IN PRAISE OF OUR LIMITATIONS

IN PRAISE OF OUR LIMITATIONS

I was struck this week by the juxtaposition of two quotations which are more profound than they appear.  “The difference between genius and stupidity,” said Albert Einstein, “is that genius has its limits.”  “Being of any reasonable sort,” says Jordan B Peterson, “appears to require limitation.”  Despite the intimidating company, I will add a third – “our limitations define...

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