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WHY WE NEED ADVENTURE ZONES

WHY WE NEED ADVENTURE ZONES

To succeed, you have to be lucky.  To be lucky, you have to go on lots of adventures. I’ve just been re-reading one of my favorite thought-provoking – and sometimes irritating – books, The Black Swan.  One of Taleb’s characteristically sharp remarks jumped out at me.  “I disagree,” he says, “with the followers of Marx and those of Adam Smith: the reason free markets work is...

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CAN DINOSAURS SIMPLIFY?

CAN DINOSAURS SIMPLIFY?

“Long runs on Broadway,” Tom Peters notes laconically, “are rare.”   Are market leaders naturally vulnerable to simplifiers? Well, there are many instances where they have been – IBM suffering from DEC’s simplified ‘minicomputers’ in the 1960s, and in the 1980s been beat up in PCs both by proposition-simplifiers such as Compaq, HP and Dell, and by proposition-simplifier Apple;...

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WHICH TYPE OF SIMPLIFIER SHOULD YOU BE?

WHICH TYPE OF SIMPLIFIER SHOULD YOU BE?

Price or proposition?  That is the question.  Either way you could make a fortune and enrich the world with a great new product or service. In my last three posts here I’ve introduced the concepts of price- and proposition-simplifying.  The price-simplifier constructs an ingenious system to simplify a product and reduce costs and prices to below half their previous level, without...

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HOW TO PROPOSITION-SIMPLIFY

HOW TO PROPOSITION-SIMPLIFY

There had been nothing like it before.  In the middle of Super Bowl XVIII came images conjured up by Ridley Scott, the legendary director of Blade Runner.  A mob of skinheads in an urban wasteland pay rapt attention to Big Brother on a huge screen. But then a female athlete wearing a white top labelled MACINTOSH leaps clear of pursuing police to hurl a sledgehammer, smashing the screen and...

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HOW TO PRICE-SIMPLIFY

HOW TO PRICE-SIMPLIFY

In my last blog, I explained the new Simplify Principle – to create a really fast growth, valuable, and socially useful business, the best way is to simplify a market.  Correctly done, this can provide such extraordinary value that the market explodes to thousands – even hundreds of thousands – times its previous size. We also saw that there are two contrasting ways to play this game and...

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I’VE FOUND A NEW PRINCIPLE – SIMPLIFY!

I’VE FOUND A NEW PRINCIPLE – SIMPLIFY!

For the past forty years I’ve searched for simple, elemental, elegant and parsimonious principles to help individuals create great businesses.  To qualify, a principle must be so overwhelmingly powerful that ordinary mortals – such as you or me – can reliably create extraordinary results, just by following the principle carefully. In business there are just a few such principles. Now...

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