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WHICH TYPE OF SIMPLIFIER SHOULD YOU BE?

WHICH TYPE OF SIMPLIFIER SHOULD YOU BE?

Price or proposition?  That is the question.  Either way you could make a fortune and enrich the world with a great new product or service. In my last three posts here I’ve introduced the concepts of price- and proposition-simplifying.  The price-simplifier constructs an ingenious system to simplify a product and reduce costs and prices to below half their previous level, without...

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HOW TO PROPOSITION-SIMPLIFY

HOW TO PROPOSITION-SIMPLIFY

There had been nothing like it before.  In the middle of Super Bowl XVIII came images conjured up by Ridley Scott, the legendary director of Blade Runner.  A mob of skinheads in an urban wasteland pay rapt attention to Big Brother on a huge screen. But then a female athlete wearing a white top labelled MACINTOSH leaps clear of pursuing police to hurl a sledgehammer, smashing the screen and...

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HOW TO PRICE-SIMPLIFY

HOW TO PRICE-SIMPLIFY

In my last blog, I explained the new Simplify Principle – to create a really fast growth, valuable, and socially useful business, the best way is to simplify a market.  Correctly done, this can provide such extraordinary value that the market explodes to thousands – even hundreds of thousands – times its previous size. We also saw that there are two contrasting ways to play this game and...

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I’VE FOUND A NEW PRINCIPLE – SIMPLIFY!

I’VE FOUND A NEW PRINCIPLE – SIMPLIFY!

For the past forty years I’ve searched for simple, elemental, elegant and parsimonious principles to help individuals create great businesses.  To qualify, a principle must be so overwhelmingly powerful that ordinary mortals – such as you or me – can reliably create extraordinary results, just by following the principle carefully. In business there are just a few such principles. Now...

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7 RULES TO HARNESS THE IMPROBABILITY OF LIFE

7 RULES TO HARNESS THE IMPROBABILITY OF LIFE

In business and life, everything is driven by improbability.  Our whole lives and every business is inherently implausible and you really couldn’t make it up.  According to any reasonable expectation, what happens really shouldn’t.  If you doubt this, just look – if you can bear to – at The Donald. If you understand something about probability you can improve your life and your chances...

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IN BUSINESS & LIFE, WHAT IS GOOD?

IN BUSINESS & LIFE, WHAT IS GOOD?

How do you know when something is good?  How do you make your business good?  Your life?  This might seem like an impossible or pointless question, but trust me, it is not.  I’ve just stumbled on the answer, and it comes from an unlikely source. Robert S Hartman died in 1973 and he was Professor of Philosophy at both the University of Tennessee and the National University of Mexico. ...

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