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THE CHAINS OF FREEDOM

THE CHAINS OF FREEDOM

There is a tendency to believe that individualism is the product of the last century, or of neo-conservative ideology, or of the consumer society.  But that’s wrong.  The truth is that individualism evolved slowly over more than two thousand years.  It is the complex product of Greek, Jewish, European and American thought and history.  It is also a most noble and ethically demanding...

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THE STAR PRINCIPLE – SIMPLIFIED

THE STAR PRINCIPLE – SIMPLIFIED

Given the popularity of my last two posts – the 80/20 of 80/20, and SIMPLIFY SIMPLIFIED – I’m having another go, this time with The Star Principle. What will make you successful? What will make you rich?  Preposterous as it sounds, there is a magic formula. There is a way to get several times more money and fun out of a business. By finding a star venture. What is a star venture? It has...

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THE 80/20 OF 80/20

THE 80/20 OF 80/20

My last post simplified my (and Greg Lockwood’s) book Simplify – I’m pleased that it was thought useful to many of you.  This time I’m going to give the essence – if you like, the 80/20 – of 80/20.  Here are the 27 things you absolutely need to know about the 80/20 principle: The universe is wonky! The 80/20 principle tells us that in any population, some things are likely to...

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SIMPLIFY SIMPLIFIED

SIMPLIFY SIMPLIFIED

I’ve just received copies of a new pocket edition of Simplify by Greg Lockwood and myself.  It comes in a fetching green cover and naturally I started re-reading my own book.  For those of you who want the essence of the book in a few words, here are the relevant extracts, slightly modified to make the message even simpler. Key Points from Part One There are two reliable strategies for...

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THE BRUTAL SIMPLICITY QUIZ

THE BRUTAL SIMPLICITY QUIZ

This week I was reviewing some of the simplest and most useful breakthroughs in business thinking. Then this morning I happened to pick up a beautiful book called Brutal Simplicity of Thought written in 2011 by Maurice Saatchi, the thinking person’s advertising guru.  It’s really a long list of brutally simple breakthroughs, with one page of a few words, and the opposite page a simple...

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AMAZON & AIRBNB – CONTRASTING ATTITUDES TO CUSTOMERS

AMAZON & AIRBNB – CONTRASTING ATTITUDES TO CUSTOMERS

Amazon has always had exceptional aspirations about customers, which marks it out from that of ninety-nine percent of companies, which if they are honest regard customers as a necessary evil – a damn nuisance, always expecting the earth, and not appreciating the niceties of company policies and procedures which sometimes get in the way of decent customer service. “One thing I love about...

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