Author

Richard has authored or co-authored around 25 books dealing with business, ideas, and personal success. “Koch is someone worth listening to” says Roger Trapp of The Independent, because of his own success as consultant, entrepreneur, and author.

In 1997, The 80/20 Principle pioneered a reinterpretation of the so-called “Pareto Rule” – extending the idea that most worthwhile results come from a small minority of effort from business, where it was well known, to include personal life and careers. The book, substantially updated in 2007, has become a business classic, being named by GQ as one of the top 25 business books of all time. The Weston Review said “We give this Dali-esque masterwork 5 stars… a beautiful collage of well written prose… the book is worth many times its price.” The 80/20 Principle has sold over one million copies and been translated into more than 40 languages.

Several observers maintain, however, that Richard’s best book is The Power Laws, which was published in the US under the title The Natural Laws of Business. getAbstract.com said “Richly detailed and splendidly written, this page-turner applies the laws of science to economics and business … Koch is smart enough and skilful enough to move beyond simple parallels and use the science to identify and explain core elements of business. GetAbstract.com highly recommends this soon-to-be classic to everyone in the business world.”

Richard’s most recent book – written with Greg Lockwood – is Simplify

I've read countless business books and have attended dozens of business conferences and mastermind groups. But nothing has been as powerful for shaping the vision for my business as Simplify. All ambiguity has disappeared since I learned the Simplify model! True to its name, it's a very simple model for identifying a clear path for growth, providing a frame in which all other business knowledge and decisions can snap into place. Susan Kruger, M.Ed., CEO of SOAR Learning, Inc. and author of SOAR Learning & Soft Skills for College & Career Success

Eagerly awaited and due to be published on 13 August 2020 is Unreasonable Success and How to Achieve It: Unlocking the Nine Secrets of People Who Changed the World. In this ground-breaking book, I chart a map of success, identifying the nine key attitudes and strategies can propel anyone to new heights of accomplishment. Success does not require genius, consistency, all-round ability, a safe pair of hands or even basic competence. With this book, you can embark on a journey towards a new, unreasonably successful future.

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