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"It is difficult to imagine how you could be a good strategist without this book: essential and stimulating reading."

Financial Times Guide to Strategy: How to create, pursue and deliver a winning strategy

Your complete guide to strategy. Plain and simple.

The Financial Times Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world’s leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy.

In one engaging read it leads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.


The Financial Times Guide to Strategy cuts through the nonsense to offer you a straightforward, authoritative guide to strategy at both the corporate and business unit levels. The fourth edition of this bestselling book is a no-holds barred, jargon-free guide to the strategic models, tools and thinkers you really need to know about. Easy-to-read and logically structured, it leads you through each step in understanding, creating, and pursuing successful strategy. It shows you which questions to ask, how to go about answering them, and then what action to take.


  • Author

    Richard Koch
  • Pages

  • Publisher

    Financial Times/ Prentice Hall
  • Release Date

    26 September 2012
  • ISBN-10

  • ISBN-13


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