Business and life is driven by extremes, not averages.


Business and life is driven by extremes, not averages. The average business is, well, average, so-so. It won’t change your life. A star business can.

Virtually every business that has made many people millionaires or billionaires is or was a star business – the leader in a high growth market. I’ve been a fan of star businesses for the past 30 years. The idea has never failed me. As far as I know, it has never failed any of the thousands of people to whom I’ve introduced it.

It never ceases to amaze me. How is it that most people work so hard going nowhere much, while the few super-charged star ventures create so much with so little?

Yet it is so. Stars are the place where the universe creates good fortune. They are the source of new wealth. Stars are the place to invest. They are the place to work.

If you just know this one thing, and act on it, your life can step up a gear. You can be part of something that, modestly or immodestly, changes the world. You can change yourself, learn to do things that you thought impossible or never even thought about, become almost infinitely more confident and useful.

It happened to me at age 30, when I joined a small office in London of 15 people. It then doubled in size for the next three years. I was a failure before I landed that job in a star venture. After three years I left with two colleagues to start our own business. It was also a star, one that grew from 3 to 350 people in the five years I was there. When I left the business, I had enough money to last my whole life. More importantly, I had a terrific network of high achievers and mainly very nice people, many of whom I’d recruited direct from university. Everything I have done since has been with some of those people, and I’ve enjoyed it immensely.

If you work for a living, then look out for a small star business you can join. It must be growing fast, and it must be the leader in its market niche. It doesn’t matter if that is tiny, as long as it’s expanding rapidly. You want to be one of the first 20 people in the firm. Try to get a few shares or ‘options’ – the right to buy shares in the future if it does well. You are going to create a lot of value. You should be fairly rewarded for that.

Then think like an owner. This is your company. Play a key role in it. You can be somebody. As soon as you’ve signed up, you are somebody. It will be the time of your life.

You want to know a secret? Working hard and smart in the vast majority of firms won’t do you much good. But the few firms that are star ventures are different. Sure, you will still work hard. But it will be fun. You will be winning, and before long, you may also be rich.

To find out more, read my book “The Star Principle”, available from and

Subscribe to my blog posts


This email address is being protected from spambots. You need JavaScript enabled to view it.
Amazon UK ICON   Amazon US ICON